Herbal Aloe Fortifying Shampoo

Daily shampoo with hydrolyzed wheat proteins that penetrate the hair and can help strengthen it, plus gentle cleansers that create a lush lather.

Aloe Vera helps provide hydration and conditions the hair.
Leaves hair 10 times stronger after the first application and reduces breakage by 90%.*
It can help repair hair, leaving it softer, more manageable and silky from the first application.*
This formula can help preserve the color of dyed hair.
No added parabens or sulfates.

*When used with Herbal Aloe Fortifying Conditioner. Damaged strands treated with the Fortifying Shampoo and Fortifying Conditioner showed an average 90% reduction in breakage compared to untreated strands in a combing test.